The Artisans
Every piece you own has a maker. These are theirs.
Craft at the Centre
AV Creation is not a label — it is a circle of people. At its centre are the karigar families across Jaipur, Sanganer and Bagru who carry centuries of craft knowledge in their hands. We do not sub-contract to faceless factories. We sit with our makers, season by season, and design together.
Their skill is our product.
The Chippa Family
Mohammad Salim Chippa and his two sons run the workshop where every AV Creation floral and geometric block is pressed by hand. Three generations, wooden blocks carved by their grandfather that are now family heirlooms themselves.
“A crooked stamp cannot be unprinted.”
Wooden block printing with natural pigments — haldi (turmeric), pomegranate rind, and synthetic-free azo dyes.
The Khatri Collective
Dabu is one of India's oldest resist-printing techniques: clay, wheat chaff and lime paste is stamped onto cloth to block the dye, creating luminous white-on-colour patterns. The Khatri families are the last keepers of this craft at scale.
“The mud remembers where the dye should not go.”
Dabu mud resist, natural indigo vat dyeing, iron-black (kassis) discharge printing.
Zainab & Her Collective
Gota patti — the art of appliquéing fine gold and silver ribbon onto fabric — is the signature embellishment of Rajasthani bridal wear. Zainab Begum leads a collective of fourteen women who embroider by hand in their homes.
“Every stitch is a signature.”
Gota patti appliqué, zardozi (gold thread embroidery), mirror work (shisha), and sequin hand-setting.
“The block my grandfather carved in 1962 pressed the fabric in your hands today. That is not a supply chain. That is a family.”Mohammad Salim Chippa, Block Printer — Sanganer
How We Honour Our Makers
- All artisan partners receive above-minimum-wage compensation, benchmarked annually.
- We purchase in advance — no consignment — so karigar families have financial certainty before production begins.
- We support skills-transfer workshops so younger karigars can learn from masters.
- We credit our makers on every product page where their work appears.
- 5% of annual revenue is reinvested directly into artisan welfare initiatives.