Our Story
From a single workshop in the lanes of Sanganer to wardrobes across the world.
Born in Sanganer
AV Creation was born in a single room in Sanganer — the block-printing village that has coloured Jaipur's soul for five centuries. Our founder, Asha Verma, grew up watching her grandmother wrap herself in an odhni the colour of pomegranate seeds, block-stamped with a kairi motif that no machine has ever replicated.
When Asha returned to Rajasthan after a decade in the garment trade, she came back with one conviction: the craft that raised her deserved a stage worthy of it. That conviction became AV Creation in 2018 — a small atelier, a handful of karigars, and the Jaipuri Odhni as its founding garment.
We believed then, as we believe now, that heritage clothing is not museum-worthy relic. It is meant to be worn, loved, and passed down.
“We do not make clothes. We make heirlooms for women who are still alive to wear them.”Asha Verma, Founder — AV Creation
Milestones
Eight years of craft, community, and colour.
Founded in Sanganer
Six karigars. One room. The Jaipuri Odhni as our first piece — hand block-printed, naturally dyed, finished entirely by hand.
First wholesale collection
Sixty pieces. Twenty odhnis, twenty lehengas, twenty dupattas. Every piece sells in three weeks.
Artisan collective expands to Bagru
Three Bagru printing families join. Dabu mud-resist technique and natural indigo enter the colour palette.
First international order
A customer in London finds us on Instagram. Within three months we are shipping to twelve countries.
Jaipur flagship store opens
Our atelier-store opens in Sanganer. Customers can watch the printing and meet the karigars.
avcreation.in launches
Heritage craft, directly to your door — from our hands to yours.
Today
Forty karigars. Two collections a year. The Jaipuri Odhni, still at the heart of our house.
Our Beliefs
Craft First
Every design begins with a conversation with our karigars. Their skill is the product — we are its curators.
Roots, Not Trends
We are not a brand that borrows Indian motifs for a season. We are rooted — in craft, in place, in people.
Heirloom Standard
We build every piece to survive three decades and a hundred washes. If it can't, we don't make it.