Sustainability
We believe the most sustainable garment is the one you never throw away. Everything we do is built to last.
Natural Dye Coverage
Committed to 100% by 2028
Plastic in Packaging
Recycled cotton bags — always
Artisan Livelihoods
Above-minimum-wage, every year
Collections a Year
No fast drops, no overproduction
Sustainability by Design
For us, sustainability is not a marketing pillar — it is a consequence of making things properly. Traditional handcraft, by its nature, is low-impact: it uses human skill instead of machines, natural materials instead of synthetics, and it produces garments built for decades not seasons.
Our job is to protect that tradition — and push it further.
Four Pledges
Natural Dyes — Our Target
Transitioning our entire colour palette to plant and mineral sources. Currently 68% natural; committed to 100% by 2028.
Plastic in Packaging
Every order arrives in a recycled cotton-fabric bag, secured with jute cord. No bubble wrap, no plastic mailers — ever.
Revenue to Artisan Welfare
We reinvest 5% of annual revenue directly into karigar welfare programmes and craft skills training.
Overproduction
We produce in small batches, season by season. When a design sells out, it is gone. We do not stockpile, discount, or destroy inventory.
Natural Dyes
Rajasthan has the oldest natural-dye tradition in India. Long before synthetic aniline dyes arrived in the 19th century, craftspeople were colouring fabric with pomegranate rind (yellow), madder root (red), indigo leaves (blue), iron water (black), and haldi (golden-yellow).
We source our dye materials from cooperative farms within Rajasthan. Our Bagru partners use traditional indigo vats that have been in continuous use for generations.
“The best thing you can do for the planet is buy one beautiful thing and keep it for thirty years.”AV Creation — House Philosophy
Nothing Unnecessary
- Parcels wrapped in recycled cotton-fabric bags hand-sewn in Jaipur.
- Inner tissue is acid-free, natural-fibre paper.
- Tags printed on recycled card with soy-based inks.
- No single-use plastic anywhere in the box.
- The fabric bag can be reused as a garment storage pouch.
Responsible Use
- Our Sanganer partners treat effluent through a community treatment plant — no dye-water enters local groundwater.
- We audit this process annually and share results openly with artisan partners.
- Piloting a rainwater-harvesting system at our Sanganer workshop for 2026.
- Target: 30% reduction in fresh-water use per metre of fabric by 2028.